Maß Greisslerei

Maß Greisslerei

Shopping made to measure

Zero Waste saves packaging waste and is therefore better for the environment. It questions our consumer behaviour, saves resources and energy. For Lunzer’s Maß-Greisslerei, Studio Dankl has used service design methods to change shopping habits and make made-to-measure shopping attractive.

Maß Greisslerei


The organic grocery store offers all food unpackaged, which is good for the environment, but it means changes to the way you shop. Customers are invited to bring their own multi-purpose containers and thus make “made-to-measure” purchases.


Studio Dankls approach

Access to packaging-free shopping should be made attractive through design. Service design methods such as interviews, workshops, and test shopping on the construction site were introduced to rehearse and improve processes. Additional offers such as shop-and-pack services, snack boxes, and producers’ round tables were developed.

„Kathrina’s way of working is very precise and efficient, without sacrificing her creativity. The development of a new shopping process – and bring this change to the customers – was a big challenge. Every day we see new customers change their behaviour through Kathrina’s design.“

Andrea Lunzer (Founder, Lunzers Maß-Greißlerei)

Lunzer’s Maß-Greisslerei is a pioneer of unpacked shops, awarded the City of Vienna’s Environmental Prize.


The interplay of new services, strategic design, and interior design resulted in a new shopping experience that focuses on conscious, informed shopping. This includes product information such as storage tips and original recipes from Grandma Lunzer. The project received the Environment Prize of the City of Vienna 2014.

„Involving customers at a very early stage has given security. To this day, I go back to that experience and know that an evidence-based decision was made: Through Kathrina’s approach, we were able to simulate a shopping situation with minimal effort that produced maximum output.“

Andrea Lunzer (Founder, Lunzers Maß-Greißlerei)

Client: Andrea Lunzer. Services: Service design and interior design. Photos: Paul Bauer. Graphic design: Seite Zwei

Together with customers, a new, packaging-free shopping experience was developed.

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Co-Creation Impuls


Be inspired to think transformation in a participatory way.

  • Keynote
  • 20-45 minutes
  • Q&A
  • possible in the organisation or online

The keynote communicates the added value of co-creation as a sustainable, strategic innovation tool for the public and private sector. Co-creation principles, cases and design process inspire decision makers and employees to think about transformation from a participatory perspective.

Focus content:
— Outlining the transformation of the design discipline from product design to strategic innovation tool
— Insight into co-creation principles, impact and design process
— Concrete, inspiring cases.

Target group: Employees, decision-makers and team, conference participants

Number of participants:

Co-Creation Kickoff


Learn to apply co-creation and start with a sound roadmap.

  • Workshop
  • 4 hours
  • in the organisation or at Impact Hub Vienna

The workshop is aimed at organisations that want to learn about co-creation and involve their team in decision-making processes on strategic innovations. With a focus on applied co-creation principles and methods, the workshop provides a deeper understanding of existing expertise, relevant stakeholders and first process/system/product/service prototypes as a roadmap for co-creation in your own organisation.

Focus content:
— Basic principles of co-creation
— Definition of relevant challenges from the participants' perspective
— Interactive prototyping for efficient validation of assumptions
— Start of a co-creation roadmap

Preparation for participants:
— Anecdote about challenge and success pattern
— Product, device or a production material from your field of work

Target group:
Decision-makers plus team from the public and private sector

Number of participants:
9-12 persons

Co-Creation Now


Start into the future with a Co-Creation process tailor-made for you.

  • Process design and support
  • Depending on the project, approx. 4 to 18 months

Co-creation is contextual and situational, so no two design processes are exactly alike. From a pool of proven methods and creative processes, we put together a customised and project-dependent process. This is divided into a preparation phase in which the goal, desire or opportunity is identified, an implementation phase that covers idea generation, prototyping and implementation up to evaluation, and a post-project phase in which adaptations are made and projects are further supported.

Focus content:
— Based on a free initial consultation, offer for a tailor-made project divided into preparation phase
— implementation phase
— post-project phase

Target group:
Organisations from the public and private sector

Number of participants:
To be determined jointly for co-creation activities.

Co-Creation Ideas Ping-Pong Over Lunch


If you have lunch with artist Timotheus Tomicek and designer Kathrina Dankl, you will be served new perspectives.

  • Sparring/Exchange
  • 60 minutes
  • Q&A
  • Three centrally located venues in Vienna to choose from.

The artist, filmmaker, and photographer Timotheus Tomicek and the designer Kathrina Dankl share a long-standing tradition of occasional lunch dates. An unstructured exchange of ideas often opens up new perspectives on one’s own work. We invite project partners, customers, and other interested parties to have lunch with us. Everything else – including new perspectives – arises situationally during the conversations.

Focus content:
— Eating together
— Guest shares current topic, challenge, project idea
— Questions, reactions, perspectives, input, ideas from Timotheus and Kathrina

Target group:
Decision-makers from public and private organisations

Number of participants: 1