Urban Food Challenges – the challenges related to urban production and consumption of food – are intricately intertwined: Infrastructure, resource consumption, life between built-up space and green space, the social dimension of food, or supply routes all play a role. How can these projects and topics be made accessible to a design festival and thus a larger audience?
Studio Dankls approach
The everyday process of eating involves countless decisions. The topic is therefore ideal for stimulating collective change. Our approach was to enable visitors to have an experience that instead of being dogmatic (“Eat less meat!”) suggests motivating instructions for action (“Try something new!”). Thus a gradual change in what we consider as “normal” was introduced.