Future-fit products need forward thinking: What is the more
Future-fit products need forward thinking: What is the target group’s aspiration and cultural context, the global setting the product has to confirm or new market advances? Product design has to embrace these questions and integrated them as part of general business strategy.
We want to rethink existing business models to more
We want to rethink existing business models to develop market and customer-oriented services. Working with people and the analysis of customer contact points is therefore central to the design process. In order to provide an attractive, overall service experience, the studio also considers products.
Experimental design projects can stimulate wider public debate more
Experimental design projects can stimulate wider public debate via social interventions, temporary museum installations or material experiments. Design has the means and tools to visualize culture and make your topic tangible in a material world.
Observational research into everyday culture is the best more
Observational research into everyday culture is the best route to understanding how people relate to their environments. Based on detailed stories of how people eat, work, drive or foster relationships, designers can custom-fit meaningful systems, products and services.
Depending of the specific theme, Studio Dankl brings more
Depending of the specific theme, Studio Dankl brings together experts from diverse fields to carry out your research project. Owing to networks in design as well as in academia, Dankl combines experts from both fields, leads and art directs.
Our research competence is based on publications in more
Our research competence is based on publications in international journals, doctoral research in design anthropology, experience and leadership in arts based research projects, teaching, lectures and conferences. Kathrina Dankl holds an Associate Professorship at Design School Kolding, Denmark.
Use our Tools for your project
We observe real-life situations for a set amount of time to uncover the reality of what people really do within a given context. Shadowing an individual on an everyday activity such as doing the laundry, using a technical device or buying groceries can be used to spot opportunities for better design.
This method makes your customers, employees, in short your stakeholder part of the design solution. It uses a public space – or your office, shop or restaurant as a forum for exchanging opinions and ideas on your design initiative. Output is community building, awareness and empathy.
Face-to-face interviews are one of the most effective ways to understand people. The interview can be organised around a set of structured questions or stick to a more open format. Output is a deeper insight into people’s aspirations and perspectives. Works well in combination with observation.
Customers or employees can share their opinion via analogue live statistics. User response is measured by the quantity of votes given to a set response. This method is a relatively quick, simple and low cost way to reach a large number of people by providing both visual and quantitative instant information.
This method is used to test product-service innovations. It maps out a specific process in situ or with the help of story boards, asking users to analyse and score each step of the product and service experience. This gives the designer an in-depth understanding of its usability and helps spotting further design prospects.
A workshop that uses co-creation elements may include designers, engineers or specialists from other disciplines as well as end users. Usually set up at an early stage of the design process, it uses creativity methods to enable a shared development of possible design solutions. Output is visualised ideas, design scenarios and simple prototypes.
A research kit is prepared by the designer and given to users to document aspects of their lives autonomously. Cultural probes may include diaries, postcards, question cards, disposable cameras or other means for mapping and drawing. Output is self-disclosed insights into people’s lives.